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Strategy Samples

With over six years of experience in digital marketing and social media management, I specialize in crafting innovative content strategies that drive engagement, enhance brand presence, and achieve business objectives. My career has spanned across diverse industries, including healthcare, consumer goods, and lifestyle brands, where I’ve collaborated with cross-functional teams to execute both organic and paid campaigns.

LUMIFY

Zoetis C2VP

Amgen

I played a key role in shaping and enhancing Amgen’s TikTok strategy, making it one of the first biotech companies to enter the platform. I was instrumental in launching Amgen’s TikTok channel, creating engaging content that resonated with both a professional and general audience, and helped establish the brand's presence in a highly innovative and competitive space. Through strategic content creation, community engagement, and performance optimization, I successfully drove a fourfold increase in follower growth, positioning Amgen as a leader in the digital space within the biotech industry.

T. Rowe Price

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